Yes.

Other sales-oriented agencies with good salespeople would answer: "That would be dubious because I don't know your industry". Sounds logical, but it is actually wrong. Conspiracy theories also sound logical, but fail because of reality due to a lack of facts.

The fact is, 79% of consumers only consider brands that show they care, according to Forbes. Is this your strategy, your measure that you are planning or that other agencies are planning for you?

You have to know the needs and wishes of the customers, not the industry. If you do not deal with it then you cannot become successful. That is why many companies burn their budget on service providers who offer island solutions and who are "bypassed" their customers.

You don't need purchased traffic if you don't have a landing page. You don't need a landing page if you don't have qualified traffic. You don't need social media marketing if you don't have a brand. You don't need social media management if you can't offer high quality content.

You need a holistic sales solution if you want to win new customers. It's a sales funnel.

Success is not a matter of coincidence.

In short: Before every new project, I was always faced with the same question at the beginning: How do I do it now? The answer? Doing and learning. "Success requires lifelong learning" - Robert Schuhmann. Because success is a staircase and not a door. In the meantime I have been able to prove that it works in every industry with my special method. And the amazing reactions are always the same. How did he do that. My answer? Find the right focus and focus on the 20% that makes up 80%. Most people know the Pareto principle, but very few apply it consistently, nor do they understand the specific application.

Long version:

By checking the market and the offer for feasibility beforehand. As a rule, success leaves traces - "Success leave clues" - Tony Robbins. This means that you can recreate success without having to reinvent the wheel. In "Modeling of Success", he describes how, for example, budding athletes can be formed into top athletes by analyzing and modeling the processes and movements of the role models and packing them into a system that can be learned. In NLP, everyone can learn what a person has ever learned and mastered excellently if one follows it 1: 1. The whole thing also works for your business. Use something that already works. Understand what works and how it works so that you can use it for yourself. Because those who succeeded before you did so because they followed a plan, and you can do the same and tailor them to your target audience.

I call it reverse engineering of success. Recognize and examine opportunities, search for similar things for success, analyze, adapt, adapt and individualize. You are probably familiar with storytelling, right? This method actually comes from Hollywood and is called the Campbell Heroic Story. Good stories follow a common thread - "clues" - the point of stories is that we can absorb information better. They entertain us, they teach us. Isn't that exactly what we want as entrepreneurs? Nobody likes tedious dry information. We want our customers to understand the benefits immediately. That's why successful companies use this methodology to sell better. You are adapting something that is already working successfully: namely the best way of conveying information. The same goes for start-ups. If a social network like Facebook basically works, why not a social network for pictures? This is how Instagram was born. If a subscription model works for movies, why not for audio too? Spotify. When smoothies work in England. Why not for Germany too? True fruits. If a blockchain works, why not a scalable blockchain? Cardano. When asked about an agency for influencers, why not one for TikTok or LinkedIn? There are tons of success stories out there, and we can always rewrite ours as long as the world changes. And it always will.

In the rarest cases by cold calling. But if you have picked up the phone several times, then you already know that.

Basically, I believe in digitization. Because digitization gives us the opportunity to simplify complex processes and make our everyday lives easier. This applies to both work and consumption. That is why we have to reach our customers digitally as well as possible. It's easier and straightforward for them.

Over the years I have made 2 very important findings, which fundamental mistakes SMEs and even large companies make:

Either you have your desired customer and you are missing the right positioning communication or you have a USP offer and you are missing the right customers.

To solve one of these 2 scenarios, you can use a reverse analysis again.

Example: You want to sell a shoe and your desired customer is a runner. But you lack the right address and the right positioning. What does your customer value? Why does he value it and what is his goal? He would like to lose weight by running and thus get more recognition from those around him. The positioning for the shoe: The best running shoes for weight loss because - USP of the shoe -

Example: You want to sell a shoe and you don't know who your ideal customer is. What is unique, what are its advantages and WHO values ​​it? Your USP is "breathable". Breathable has the advantage that your feet smell less. As a rule, it is important to potential buyers who have a particularly high risk of smelly feet. This may be due to the geographical location, e.g. because it often rains there. It can be that he has to walk a lot because he has to do it at work, for example. So you can create and target the profile of your ideal customer. Now you just have to choose the right channels. Where does it rain often? In which jobs do you have to go a lot? How old are these people in general? A Hamburg postman could be very happy about your breathable shoes. Test acceptance and learn from it. If it works. Scaling.

Classic example as a service provider: You are a broker for condominiums in the Berlin region. If you don't win inquiries, whether online or offline, then you are making one of these 2 possible mistakes:

You are missing the right customers. Your promotions target too many other regions, or if you have the right region, they target too many different interests. Customers who are more interested in capital investments, hotel properties or single-family houses. This can happen, for example, if you place an advertisement on bild.de (high wastage). Or you choose the wrong target group in targeting (high wastage due to too many general interests). If you manage to reach the customers who are interested in condominiums in your area ... I am sure that it will rain on you just because of so many inquiries.

Or you have already mastered this discipline. But still not getting any inquiries? Then it is because your customers do not know that you are a real estate agent specializing in condominiums in Berlin. You are missing the right positioning, which is still held too general, so general that your customer does not understand quickly enough what exactly you are offering. Result: He goes to the competition, who can clearly communicate this.

You need the visual representation of the customer journey in order to identify points of contact and to be able to develop the best possible approach that accompanies customers step by step through the process -> Customer Experience Design.

Without knowing what phase your customer is in, the best way of addressing them is of no use.

Classic mistake: You run Google Ads and direct your traffic directly to your website. Although the customer only wants one solution to their problem, you offer all kinds of information on the website that may not be of interest to them. He jumps off. This leads to the fact that you lose your dearly bought traffic again. Fact: min. 96% of your website visitors are not ready to buy something the first time they visit. Or would you arrange a consultation and an appointment directly on a page where you are for the first time?

You have to find the right channel for every customer and develop targeted communication in every single phase of their journey.

As a rule, a distinction is made between 3 phases of willingness to buy:

Cold. The customer doesn't know you or the benefits of your solution. Warm. The customer knows the advantages of your solution, but not you as a brand. Hot. The customer knows you and the advantages of your solution and only needs a suitable offer.

Classic mistake: You place your offer in cold or warm. For example, after your first cold call. The result: no response. First give him the opportunity to get to know you and your offer better. Next mistake. You place your offer after he has asked you or you have already been in contact, but you have not yet built enough trust. Result: He decides for your competition. It is better to try to qualify him first and to find his wishes in a needs analysis in order to then place the perfect offer.

There are various methods for doing this, from one sentence pitch to storytelling. The most important steps in a nutshell: You take a look at what your customers value. You look at who this might be of interest to. You base your storytelling on how your solutions can, for example, change the lives of your customers exactly.

Classic mistake: You tell directly how great you are, that you are the market leader and have won these and these awards, WITHOUT anyone asking. The customer only needs this information when he is already in the decision-making phase in order to decide for YOU. Rather, try to move from you marketing to you marketing in the first step. The customer just wants to know how you can solve their problem and whether they can trust your solution.

On the subject of storytelling: Have you ever asked them what makes a good film? The camera work? The acting performance? The film effects? Not correct. They tell a compelling story and they all follow the heroic story of Campbell. A common thread for extraordinary stories. For your story you have to define your hero. In marketing language, your avatar. It's not you, it's the customer. You are Gandalf. Who helps him to defeat his great enemy. In my story you are Harry Potter. My sales funnel is your magic wand that should help you defeat your greatest enemies: stagnating sales, empty bars & loss of market share. This is the magic of online marketing.

Online Marketing in the following 3 steps: Identify (Attract & Inspire), Activate (Attract & Inspire) Convert (Turn insights into actions)

Identify: Who is your customer? Where is your client What needs does your customer have? What is he interested in? What are its challenges? How do i find him? What are his touchpoints? What are its trigger points? What are his trustpoints? What does he value? What is important to him? Why is it important to him? Why is he with your competition? What is your competition doing differently? What are its strengths and weaknesses? How can you use his weaknesses for yourself? What's your USP? What are your strengths? Questions that have to be modeled systematically in order to come up with the right solution. Your answer is only of practical relevance if you check it out. Testing. Check. Optimize. To do this, I use a whole digital tool kit that is based on well-founded data.

Activate: What has to happen so that your customer wants to take the next step with you? Where does it have to happen? How does it have to happen?

Convert: How do you communicate that your offer, whether low or high price, is incredibly awesome? The solution are FOMO strategies. But not just any. If you use them incorrectly, your customers will never come back.

An example would be Groupon. Most of the deals aren't that good, but they seem so good to most that they feel like they need to buy right away. If you would make the effort to check the prices beforehand, you would quickly notice that these bar prices and savings deviate from reality. Strictly speaking, these are the RRP prices. That means you don't save yourself anything if you don't buy immediately, because you will find the same price on the Internet with a high degree of certainty at any time. Groupon uses FOMO strategies quite cleverly. FOMO = Fear of Missing Out. To bring it back to reverse, FOMO is just another psychological statement that clever salespeople have leveraged to sell better.

A good FOMO strategy includes: Shortage of the offer, a deadline, exclusivity, early bird awards, created hype via shareable content, social proof & influencer.

Again, you don't need influencer marketing if you A don't have content marketing to increase your brand awareness or if you B aren't following a FOMO strategy to generate efficient sales directly.

It mostly depends on the quality of the information I get and where your company is right now. The fewer insights are available and the fresher your company is, the longer the learning phase will take. Successes right on the first day are not uncommon because of my experience and approach. Usually up to 2 weeks for the algorithms to be implemented, at the latest after 1 month if the strategy has to be adjusted several times.